PPC Campaign Management

PPC ads are one of the most popular forms of online advertising. Companies can get their ads in front of relevant parties by creating ads and leveraging effective PPC Campaign Management. That is, at least, how it is meant to work. PPC campaign management is concerned with making the most of your PPC advertising. This includes ensuring that they are properly set up, maximizing them effectively, and adjusting your marketing campaign as needed. To obtain the best outcomes, you must continuously evaluate what is and isn't working. Run tests to identify new possibilities, and make changes if necessary. This ensures that you are not wasting your advertising budget on strategies that do not provide the highest ROI.

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Paid Marketing Services for Home Inspector, Roofers, Renovation Companies

PPC marketing is a tested strategy for increasing web traffic, leads, and revenues. In today's digital age, home inspector marketing has evolved. Home inspection companies are turning to digital marketing to increase web traffic, leads, and booked inspections in a sector that was once ruled by realtor recommendations and word of mouth. PPC is not a ""set it and forget it"" method for home inspectors. It requires Managing of Google Ads and Microsoft Advertising campaigns on a monthly basis Supervising and fine-tuning keyword bids across all campaigns Managing your campaigns to achieve the highest impression share, click-through-rate (CTR), and cost-per-click (CPC) (CPC) Negative keyword development is used to keep non - qualified traffic from ingesting your monthly spending.

Get Complete Ad Account Setup & Management

A business is only as good as the leads it gets. With our paid marketing strategy in place you will never run short of quality leads. Our expert ad manager will open and set up ad accounts for your business on both Facebook and Google ad networks.

Facebook Ads

Today almost everyone has a Facebook page, set with their valuable personal details like age and location. That makes Facebook a great ad platform since we can easily refine our target audience to your business area.

Google AdWord

Google’s PPC and display ads are ideal to connect with customers that are actively hunting for home inspectors. We can also plan ads to target home buyers and sellers since they would eventually need your home inspection services too.

Disclaimer: Digitalrafter only sets up your paid ad account. Budget will be provided by the client, and then we will run those ads without taking any extra management costs.

Set Up Your Ad Account

Display Banner Ads Services:

Display advertising services are a type of paid network that enables companies to create ads for their brands, product lines, or services using content, images, and video. These ads are then shown to targeted viewers in numerous banner sizes across channels of topically relevant publisher websites and mobile apps. Display advertising can be an excellent way to keep your company, product, or service at the forefront of prospective customers' minds throughout the sales funnel.
Display ads can be targeted in a number of ways, including:
Contextual: The kinds of content that people consume. Placement refers to the types of websites that users visit.
Remarketing: Target users who have previously viewed your website in order to entice them to return.
Interest: Target based on online behaviors and the websites that users visit.
Topic: For greater relevance, target based on the topic of internet sites.
Location / Language: Display advertisements based on where consumers are in the world as well as the language they speak.
Demographic: Target users age group, sexual identity, earnings, and other qualities!

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Text & Videos Ads Services:

A text ad is a type of marketing interaction that marketers can use on the Google Network to advertise their service or product. Text ad placement These advertisements may appear on Google's search engine results pages and throughout the Google Display network, which includes the Search Network, search partners, and the Display Network. Text ads may appear differently on the Display Network or on portable devices. Keep in mind that text ads are frequently classified as advertisements for the audience to understand that the links are paid advertisements.

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Creative Ad Designs

Today almost everyone has a Facebook page, set with their valuable personal details like age and location. That makes Facebook a great ad platform since we can easily refine our target audience to your business area.

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Insights that matter

As a RankInspector client, you will get access to our in-house project management software to track & monitor your marketing campaigns and leads.

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Generate the Leads & Calls through PPC Services

While using pay-per-click (PPC) advertising, you open up a channel for lead generation and revenue. However, the question is how to generate leads with PPC ads. With PPC, you have a range of options for lead generation at your disposal. Here are some of the most effective ways to make pay-per-click lead generation work for your company:
Use industry-specific keywords.
When you start your PPC lead generation campaign, you'll need a set of keywords to target. These keywords can be obtained from a variety of sources, including Google Ads. It is critical that the keywords you target are closely linked to your business. This is significant because it will make it easier for potential customers to find you.
Create attention-grabbing headlines.
Now that you've determined your key phrases, it's time to craft the headline for your ad. The headline should include vital information that will entice a prospective buyer to become a lead. This can include your company's name, venue, selling prices, and other aspects. But, whatever you choose, make sure to include the keyword you're aiming for in the headline.
Use effective calls to action.
Calls to action like "Sign up now,""Call for more," "Get more information," "Get a quote today," and similar concepts are all great ways to encourage new leads for pay-per-click lead generation. It also gives them a taste of what to expect during your conversion process

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Frequently Asked Questions?

What is PPC management services?

PPC (Pay Per Click) advertisements are among the most familiar types of online ad campaigns. By creating ads and enabling effective PPC Campaign Management, businesses can get their ad campaigns in front of the right crowd. The goal of PPC campaign management is to enhance the efficiency of your PPC advertising. This involves ensuring that they are properly configured, optimizing their effectiveness, and tweaking your marketing campaign as necessary. To maximize effectiveness, you must regularly assess what is and isn't working. Run tests to identify new possibilities and, if needed, make adjustments. This ensures that your marketing budget is not being misused on strategies that do not provide the highest return.

What is PPC and how does it work?

PPC is an abbreviation for pay-per-click, which means you pay a fee each time a user clicks on one of your ads. While other ads may entail you to pay for a designated number of impressions (the frequency at which your ads appear), PPC ads are billed based on your bids and the number of clicks you receive. You can develop a marketing strategy that fits within your marketing budget by restricting your everyday, weekly, and monthly ad spend. You also select phrases or keywords that you want people to engage with your website when they search. PPC ad campaigns are an effective way to bring new website visitors without actually earning them through organic search.

Why Paid Marketing is important for Small & Medium Businesses?

Only an efficiently designed paid advertising campaign can boost sales and improve the brand's overall appearance and acknowledgement in today's digital market, which offers so much competition. As a result, most businesses today prefer social media ads to traditional advertising. Paid advertisements promise a stronger brand appearance and a larger range of possible audiences for brands. They primarily target audiences looking for goods or services similar to those offered by the advertised brand, guaranteeing that a wider number of customers see and choose the company. Social media advertising is usually less expensive and more accessible to brands of all sizes. Other forms of advertising, on the other hand, do not make such statements.

What is a Paid Marketing Agency & Why Do You Need One?

If you're wondering what the advantages of hiring a paid marketing agency are, you should first ask yourself a few questions. Do terms like SEO, PPC, and conversion rate optimization make sense to you? Can you be certain that your online marketing strategy is effective? If the answer is no, then working with a paid agency may be just what you need.
A paid marketing agency can assist you in growing your business online.
A paid marketing agency will increase your customer base.
Hiring a paid marketing agency allows you to concentrate on what you do best.
You may not have access to resources that paid marketing agencies do.
You can relax knowing that everything is being handled by experts.

How our PPC expert consultants grow your business?

A company is only as good as the leads it receives. You will never run out of quality leads with our paid marketing strategy in place. Our experienced ad manager will open and configure ad accounts for your company on the Facebook and Google ad networks. Almost everyone now has a Facebook page, complete with their valuable personal information such as age and location. As a result, Facebook is an excellent ad platform because we can easily tailor our target audience to your industry. PPC and display ads from Google are ideal for connecting with customers who are actively looking for home inspectors. We can also plan ads to target home buyers and sellers, as they will require your home inspection services in the future.

What Makes us an unique and creative PPC Marketing Agency?

We at Digital Rafter live by the mantra "you win, we win"! You can cancel at any time if you believe our marketing efforts are not assisting you in increasing sales. We present to you Digital Marketing Essentials, a special plan that includes 7 marketing services designed to help our clients generate a steady flow of job requests, client calls, leads, and new bookings.