155%

Through our thorough keyword research and robust link-building strategies, we achieved a growth of 154.54% in organic traffic.

126%

Our page design optimization and on-page SEO efforts helped boost page views by 125.54%.

172%

Keyword optimization and new content updates helped increase the number of organic new users by 171.18%.

Project Overview

Business

Cactus Carpet Care is a team of professional carpet and upholstery cleaning service providers. From wine stains on your sofa to stubborn dust and grim on your carpet, Cactus Carpet Care takes care of every carpet and upholstery. This makes Cactus Carpet Care a reliable carpet care company in and around the Surrey, Delta, Langley, and White Rock areas.

Problem

The organic search competition in the carpet cleaning market often makes business trickier for Cactus Carpet Care. To overcome this, a strategic SEO and content marketing approach was required, and that’s what we provided.

Solution

We started with a keyword gap analysis to identify potential keywords that we can immediately rank for. Moving further, we conducted an SEO audit to identify and fix technical issues affecting the website’s ranking and visibility. By using optimized content to enhance user experience and add relevant keywords, we could target the low-hanging keywords to start ranking more pages in the SERPs. After this, our link-building strategy focused on building reputable, high-quality backlinks with targeted keywords to improve website authority and visibility.

“Great Service, Good Quality, Very competitive pricing and easy to work with. Highly recommended.”

Tej Mander

Process

In the initial phase, we started with a thorough SEO audit of the website, looking for technical glitches, keyword gaps, and content gaps. Moving further, we started working around the gaps and fixing persisting technical issues. After content optimization, we started building backlinks to the refreshed pages, aiding our holistic SEO strategy.

Plan

1

The primary goal was to optimize existing content and website elements while uploading new content pieces that would increase the number of keywords that Cactus Carpet Care’s website was ranking for.

Content

2

Through thorough analysis, we could find a few technical issues that needed urgent attention. By working around these issues and conducting thorough keyword research, we found valuable keywords for creating long-form content and cluster blogs.

Distribution

3

With qualified content being uploaded on a regular basis, it was time to kick-start our link-building strategy. We started a guest posting campaign, publishing qualified articles across reputable websites on the web.

Results

155%

Growth in Organic Traffic: Through our thorough keyword research and robust link-building strategies, we achieved a growth of 154.54% in organic traffic.

126%

Growth in Average Page Views: Our page design optimization and on-page SEO efforts helped boost page views by 125.54%.

172%

Increase in Organic New Users: Keyword optimization and new content updates helped increase the number of organic new users by 171.18%.