In 2013, the founders started Granite Heroes with the mission to help people looking for reliable and precise marble, stone, and granite restoration services. Since then, the company has grown at a great pace, impressing and earning happy customers across Chicago.
The organic search competition in the granite restoration market has been making business trickier for Granite Heroes. To overcome this, a strategic SEO and content marketing approach was required, and that’s what we provided.
We started with a keyword gap analysis to identify potential keywords that we can immediately rank for. Moving further, we conducted an SEO audit to identify and fix technical issues affecting the website’s ranking and visibility. By using optimized content to enhance user experience and add relevant keywords, we could target the low-hanging keywords to start ranking more pages in the SERPs. After this, our link-building strategy focused on building reputable, high-quality backlinks with targeted keywords to improve website authority and visibility.
In the initial phase, we started with SEO audit, looking for technical glitches, keyword gaps, and content gaps on the website. Moving further, we started working around these gaps and fixing persisting technical issues. After content optimization, we started building backlinks to the refreshed pages, aiding our holistic SEO strategy.
The primary goal was to optimize existing content and website elements while uploading new content pieces that would increase the number of keywords that Granite Heroes’ website was ranking for.
Through thorough analysis, we could find a few technical issues that needed urgent attention. By working around these issues and conducting thorough keyword research, we found valuable keywords for creating long-form content and cluster blogs.
With qualified content being uploaded on a regular basis, it was time to kick-start our link-building strategy. We started a guest posting campaign, publishing qualified articles across reputable websites on the web.
Growth in Organic Traffic : Through our thorough keyword research and robust link-building strategies, we achieved a growth of 303.40% in organic traffic.
Growth in Average Page Views: Our page design optimization and on-page SEO efforts helped boost page views by 345.83%.
Increase in Organic New Users: Keyword optimization and new content updates helped increase the number of organic new users by 191.97%.
