McNeese Home Inspections is a reliable and affordable home inspection company. Their dedication to quality makes them one of the most reputable and reliable home inspection businesses in Alabama.
The fierce competition in the home inspection market often makes business trickier for McNeese Home Inspections. To overcome this, a strategic SEO and content marketing approach was required, and that’s what we provided.
We started with a keyword gap analysis to identify potential keywords that we can immediately rank for. Moving further, we conducted an SEO audit to identify and fix technical issues affecting the website’s ranking and visibility. By using optimized content to enhance user experience and add relevant keywords, we could target the low-hanging keywords to start ranking more pages in the SERPs. After this, our link-building strategy focused on building reputable, high-quality backlinks with targeted keywords to improve website authority and visibility.
In the initial phase, we started with a thorough SEO audit of the website, looking for technical glitches, keyword gaps, and content gaps. Moving further, we started working around the gaps and fixing persisting technical issues. After content optimization, we started building backlinks to the refreshed pages, aiding our holistic SEO strategy.
The primary goal was to optimize existing content and website elements while uploading new content pieces that would increase the number of keywords that McNeese Home Inspection’s website was ranking for.
Through thorough analysis, we could find a few technical issues that needed urgent attention. By working around these issues and conducting thorough keyword research, we found valuable keywords for creating long-form content and cluster blogs.
With qualified content being uploaded on a regular basis, it was time to kick-start our link-building strategy. We started a guest posting campaign, publishing qualified articles across reputable websites on the web.
Organic Traffic Growth : Through our thorough keyword research and robust link-building strategies, we achieved a growth of 52.54% in organic traffic between June ‘23 and Nov ‘23.
Growth in Organic Page Views : Our page design optimization and on-page SEO efforts helped boost page views by 24.05%.
Referring Domains increased from 68 to 111 : Our link-building efforts rewarded McNeese Home Inspections’ business website with more qualified backlinks.
