Digital Rafter

DME Detailed Doc

We Guide Home Inspectors and Construction Businesses to Digital Success

DME Detailed Doc

Proposal made by: Digital Rafter (A unit of Digimagnet Inc.)
Proposal Made for:

This is a detailed document which explains everything about our Digital Marketing Essential Plan.

Digital Marketing Essential:

  1. Website (Responsive)
  2. Local SEO
  3. Google and FB Ad Management
  4. Facebook page setup and regular posts
  5. Review Management
  6. Lead Management Portal (collabx)
  7. Email Newsletter Tool

Let's see what is included in each service.


  1. 10 premium designs to choose from. (These designs have been custom designed by our senior designers after researching the industry worldwide, we upgrade our designs in every 6 months so that we give you the latest designs with updated technology)
  2. Responsive Website: Website will work with all platforms like a mobile, tablet, laptop, desktop, etc.
  3. 103 Browser Testing: We test the website in all browsers like Chrome, Mozilla, Opera, Safari, etc. This ensures that your website runs perfectly everywhere.
  4. Domain and Hosting Included: We offer Free domain purchase and hosting to our clients. (if you already have a website, then we would like to transfer it to our dedicated server, this way you can save yearly costs and we can work on site’s maintenance, its security and improve rankings in the search engines without any hindrance.
  5. Regarding Domain name purchase: Client can shortlist the new domain and share the URL. the only point here is that the domain should not be a premium domain.
  6. Site’s Maintenance: It’s our responsibility to keep the website up and running. Our website support team will work on the website if there would be an issue while you are onboard with us. This makes your life comfortable and you can focus fully on your business. However, we will share the WordPress details with you so that you can make the content and images additions as and when required.
  7. Site’s Security: We ensure the website’s security by upgrading security patches, regular checkups and using SSL.
  8. Call and lead tracking: We will ensure all calls/leads you receive will be properly tracked
  9. Website Pages: Home, About US, Services and Blog. We can certainly have multiple services under the Services section.
  10. Onpage SEO: Before making the website live, we ensure we have proper on-page SEO done. This way we save time and effort. Generally, Website developers and SEO experts work separately, hence after making the website live, SEO Experts sends the website back to developers for onpage implementation.
  11. Any work other than what's mentioned above can be done at a basic cost of $20 per hour.
  12. Logo designing is not included in the plan. If client wants to buy the logo designing he/she can buy a basic logo @ $150 and premium logo @ $250
  13. Website Delivery: upto 20 business days (after client and PM’s final discussion).

Local SEO

  1. Keyword Research and Competitive analysis
  2. 3-4 Kws targeting (1 location)
  3. Google my business page setup and optimisation
  4. Local Business Citations
  5. Content Optimisation
  6. Off-Site Link Strategy Development
  7. What do we expect: We will follow SEO best practices which should result in an improvement of your rankings on Google.
    Note: We don’t guarantee top rankings as The Search Engines Expressly Warn Against It. SEO is an organic process where you cannot predict rankings. However, we assure that we do quality work which increases the possibility of top rankings.
  8. We would need the website’s access in order to implement onpage changes.

Google Ad Setup

  1. Complete account setup
  2. Performing extensive persona and keyword research
  3. Account Verification
  4. Account Management
  5. Creative designing
  6. Ad Copywriting
  7. The only account will be set up by us. Budget will be provided by the client.
  8. When a client decides to put a budget, we will run those ads without taking any extra management costs.

FB Ad Setup

  1. Complete account setup
  2. Performing extensive persona and keyword research
  3. Account Verification
  4. Account Management
  5. Creative designing
  6. Only the account will be set up by us. Budget will be provided by the client.
  7. When a client decides to put budget, Digimagnet Inc will run those ads without taking any extra management costs.

Facebook account setup and creative postings

  1. We use our premium design gallery to create a beautiful display and cover picture for your Facebook business page.
  2. Incase page already exists and you like the current designs, then we focus on regular posts
  3. Each month 2 post customized for Facebook will be posted on your company’s Facebook page.
  4. Posts will be a mix of graphics, GIFs and small videos (blended with content)
  5. We will not boost the posts in this plan, however, if the client is willing to do some posting, he/she can do it at his/her end or can ask us to do it with client’s credit card attached with the Facebook business account.
  6. The client will have to give us access to his/her Facebook page if he/she wants us to use his/her old facebook page.

Review Management

  1. A simple system to proactively collect and use the feedback from all of your customers.
  2. A single “Command Center” for all of your customer reviews
  3. Automate multi-channel review request campaigns
  4. Stream your best reviews to your website and social media profiles
  5. Collect reviews via customized "review funnel" landing pages and widgets
  6. Segment positive vs. negative feedback to pre-empt negative reviews
  7. Share access to simple, branded forms for customer onboarding and opt-in
  8. Get review alerts or send to clients or staff based on custom criteria
  9. Respond directly to Facebook and Google reviews from one dashboard

Lead Management Portal

  1. It identifies all new leads (forms filled on your website and the calls) and you can then check, email, listen to call recordings using the same interface.
  2. We provide separate phone nos for different platforms, and share the recording, this is to ensure the success of platforms (FB, Google, SEO, GLL, etc.) separately.
  3. Allows user to check each and every query hence reduces the chances of losing a lead.
  4. It’s an easy to use tool. Also we will share a tutorial video to ensure you utilise it properly.
  5. It is a free tool only for digital marketing essentials subscribers.

Email Newsletter Tool

  1. An easy-to-use, absolutely at no cost for our plan subscribers, the email automation tool which offers a range of features to engage prospects and increase sales.
  2. It allows you to send premium templated email newsletters for your clients.
  3. To set up the drip campaigns to keep in touch with your clients.
  4. Open & Click rate metrics.


  1. Payment will be made in advance and will be on auto-debit.
  2. If you would like to buy any stand-alone service from the list of 8 services, you can do it by paying $99 per month.
  3. Access details for Website Domain and Hosting will be with Digimagnet Inc.which will be shared with the client whenever asked.
  4. The client can cancel anytime without paying the cancellation fee by giving 1-month prior notice.
  5. Also, the client can buy the website anytime by paying a one time amount of $1299 only + Hosting and Domain charge ie. $220 for a year. Post which the client will be the owner of the website and will get Cpanel and Domain logins. If a client stays with us on a monthly subscription for 6 months, he can buy the same website at 50% less price and if he/she stays with us for 12 months, he will get the website without paying any extra cost.
  6. After cancellation, if a client needs our help to transfer the hosting and domain to a 3rd party we will do it at a nominal fee of $150.
  7. The client can buy completely optimised other assets like GLL account, FB Account, Google ads account, FB Ad account, the client can buy it @ $150 each. Also all recurring products like google local listing, email marketing tool and lead management tool @ $99 per month for each product. Or if a client wants to buy a complete package with all assets at a special price of $499.
  8. Post-cancellation, the client can keep the domain and hosting renewal with us or can shift the hosting and domain to other providers. Domain and Hosting renewal cost for a year is $220 per year
  9. Digimagnet Inc takes a max of 3 clients in a particular location.
  10. Keyword selection will be done after research of the service area and competitive analysis. Kws can be finalised using the client's input. KW selection will be done keeping in mind that one should get targeted traffic. Maybe in some situations, Digimagnet Inc could select long-tail kws which can come on top faster in comparison to short kws (whose top positions are blocked by market leaders). There could be different strategies for clients in different locations. Your inputs for keyword selection are always welcomed.
  11. Call Tracking and Lead tracking will be done using the systems of Digimagnet Inc. Whose complete access will be shared with the client.

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Document name: DME Detailed Doc
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August 19, 2020 5:10 pm +07DME Detailed Doc Uploaded by Tarun Gogia - IP